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A film's world you can walk around in, with the film hidden all through it
- Roblox Studio
- Environment design
- Stage
- 0 → 1, launched
- Live June 5, 2026, announced by the film's X account
- World
- Full of references
- Places and things from the film, to find
- Reach
- 49.5K views
- On the launch post, with 3.3K likes
The brief
Peddi is a Telugu film, and like Rao Bahadur, it came to Spotmies as a promotion: something fans could spend time in before and around the release. This one was a game. Dworak and I built it in Roblox Studio, as a world to explore with the film all through it.
The decision
Peddi came the same way as Rao Bahadur: the film's team gave the contract to MutinyX, and MutinyX to Spotmies. The ask was a game, built fast. Dworak and I proposed Roblox: it comes with its own studio, it's quick to build in and easy for players to pick up, and its MCP let us connect AI tools to Roblox Studio to build faster.
The world
The world is built from the film. Its fairground and ferris wheel, the cricket bat and pitch, and many smaller details all refer to things in Peddi, so fans who know the film keep recognising it as they explore.
Around the fair is a world to wander: rivers to swim, a log cabin, giant trees along a railway, caves lit by torches, and mountains with snow on top. I built the environment around the game's core mechanics, so there's always somewhere new to go.
The world rewards wandering. A grand piano waits on a hilltop, a chest sits at the top of the snowiest peak, and after dark a lantern lights the way, with fireflies in the grass.
The build
I built the world: how it looks, and the small details that refer to Peddi's world and to Ram Charan's character, for whom I tried several character designs, with custom clothes from the film. The mini cricket pitch and its game logic are mine too. Dworak helped build the world early on and started a mini wrestling pitch, which the client cut when the timeline ran short.
These were taken on launch day, still at it after the film's team had shared it.
What happened
The film's official X account launched the world on June 5, 2026: “Enter the world of #PEDDI now on Roblox.” The launch post did this:
- views
- 49.5K
- likes
- 3.3K
- reposts
- 684
Many Telugu YouTubers played the world on their channels and gave their take on it, which put the film in front of their audiences in a way a poster can't. These two had the most views and likes.
I'd never used Roblox before this. Building in it to a launch date the film had already set improved my 3D design skills fast, and taught me how to split a world between two people.
- What I learnedPicking the tool is a design decision too; Roblox Studio is what made the launch date possible
- What I'd changeScope to the timeline from day one, so nothing like the wrestling pitch is started only to be cut