Redesigning the company I'd just joined, from a template to its own look
- Figma
- Next.js
- three.js
- Vercel
- Role
- Solo, end to end
- Research, design and build
- Stage
- Redesign
- Replacing a stock, photo-led template
- Window
- Done by mid-Feb 2026
- Straight after Amero X
- Stack
- Next.js
- three.js on the landing page, on Vercel
- Order
- My second project
- Of my first three at Spotmies
The brief
When I joined Spotmies, its website was a template: stock photos of smiling people, a light layout and generic lines like “Innovative solutions to stay ahead of the competition”. It said little about what the studio actually builds.
Once Amero X was handed off, I redesigned it, the landing page and the inner pages, and built it myself in Next.js. It was live by the second week of February 2026, signed off by Spotmies' CEO and founders.
The redesign
I spent a lot of the time before designing anything going through studio and product sites, looking for how the best of them show what they do instead of saying it. The new site leads with the work: what Spotmies builds, the products it's built, and how it thinks about product and brand together.
Each section has one job. The services come as cards, the clients as a wall of logos, and a map shows where product and brand meet. Featured work opens into full case studies, and the page ends on designs, testimonials, questions and a way to get in touch.
Clients, and where product and brand meet.
The old template was light and full of stock photos; the new site is near-black, with the Spotmies cyan kept for highlights, borders and glows. Headings are set in Outfit, the body in the system's own sans, and buttons are fully round.
Colour
Type
Outfit, for headings
The system's own sans, for body text
As on the hero: “The future of development is human + AI”
Shape
Buttons fully round; cards at 16 to 24px
For comparison, the old site from top to bottom.
What happened
Spotmies' CEO and founders signed it off, and it's live at spotmies.com, the first thing a new client sees of the studio.
Redesigning the company I'd just joined meant designing for people who already had an opinion of the brand. It taught me to lead with proof: the old site called Spotmies innovative; the new one shows what it has built, and lets that do the talking.
- What I'd changeBuild in a way to measure it, like where enquiries come from, so its effect could be seen and not just heard about